To steal a line from Field of Dreams, “build it and they will come.” In the auto industry that is usually the case — build a good car and buyers will flock to it. However, sometimes really good vehicles go unnoticed by consumers. They appear superb on paper, and the automotive press heaps on praise, but they sit in showrooms collecting dust. Sadly unappreciated.
In most cases, the culprit is its image, especially in the luxury segment where the brand has to be viewed as cool and the style has to win the hearts of potential buyers. Other times the problem is a lingering negative reputation about poor quality that an automaker simply can’t shake. Sometimes it is just the lack of word of mouth.
To help potential car buyers avoid the pain of overlooking a good deal, the team of industry experts at Autobytel has pored over the 400-plus models and arrived at its list of the ten most underappreciated cars currently in showrooms.