NFL teams will be battling for the right to appear in Super Bowl LXVIII for a few weeks yet, but seven automotive brands already have been confirmed for appearances: Audi, Chevrolet, Hyundai, Jaguar, Kia, Toyota and Volkswagen. They’ll all be among the companies that ponied-up an average of $8 million per minute for commercial time during this year’s big game, which is scheduled to be broadcast live on the Fox network on Feb. 2, 2014, beginning at 6:30 p.m. (ET).
Taking things alphabetically, Audi will kick off the action with a 60-second spot for the all-new 2015 Audi A3 family. Designed to help the brand reboot its efforts in the premium compact segments, the A3 sedan will arrive in the spring of 2014, with an MSRP of $29,900, and eventually be joined by convertible, diesel and high-performance S line configurations, as well as a plug-in hybrid in 2015.
Said Loren Angelo, director of Marketing for Audi of America. “We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year. As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game-changing vehicle for Audi in the U.S.”
Fans of the four-rings brand can look for the 2014 Audi A3 right after the second-half kickoff.