Congratulations to the 2018 Toyota Tacoma for its small truck category win of the AutoWeb Buyer's Choice Awards. While Ford, Dodge, Nissan, and GM suffered the ebbs and flows of midsize truck sales throughout the 90s and 2000s, Toyota’s Tacoma has soldiered on with a loyal fanbase for decades. With the 2016 model year overhaul, the Tacoma is more refined and capable than ever while still offering the same reliability that keeps its used vehicle values at a premium. The GMC Canyon, Chevrolet Colorado, and upcoming Ford Ranger wish to challenge the 2018 Toyota Tacoma’s market leadership, but it will take the perfect blend of styling and grit for any rig to unseat the Tacoma.
AutoWeb, Inc., formerly Autobytel, a pioneer and leading provider of digital automotive services connecting in-market car buyers with dealers and OEMs presented its annual awards in 17 vehicle categories. The winners were derived from the submitted price quote requests for specific vehicles from the more than 120 million consumers who visited AutoWeb’s network of automotive websites from October 2016 to October 2017 compared to all other vehicles in their competitive sets.