So you’re cornered in an elevator by an office co-worker and confronted with the question: What kind of car should I buy? Well, that one’s easy: a mid-size sedan. Mid-size sedans have been the best-selling vehicles in the U.S. for decades before the recent stampede of buyers to SUVs and crossovers. So carmakers tasked with selling their sedans have to work extra hard to win buyers, keeping prices low and adding enticements like advanced infotainment and safety technology as standard equipment.
Such is the case with the 2019 Kia Optima. Already the best-selling sedan from a brand that’s been scoring top J.D. Power quality awards several years running, the 2019 Optima adds an upgraded UVO telematics and infotainment system plus a full range of semi-autonomous driver-assist systems as standard equipment across its complete model range. And it costs many thousands of dollars less than a similar-sized SUV. Including the $920 destination charge, it starts with the well-equipped “base” $23,820 Optima LX 2.4, and includes the sporty $25,820 S 2.4, the Euro-inspired $27,720 EX 1.6 Turbo, and the performance-oriented $32,820 SX 2.0 Turbo.