Automaker Leads Mainstream Rivals with 23.2% Gain
Nissan (including Infiniti) was the fastest-growing mainstream automaker in the country in April, transforming last month’s 23.2 percent advance into 87,847 sales. The rest of the crew scored as follows:
The Nissan division itself did the heavy lifting here, with 80,003 April sales that marked a 24.6 improvement over April 2012. And it’s also worth noting that, when looking at last month’s sales by brand, the Nissan division trailed only Ram, Cadillac and Subaru in the rankings. Even better, according to Jose Munoz, senior vice president for Sales and Marketing for Nissan Americas, the brand’s success extended beyond the totals, to the retail side of the business, where “our sales rose more than 32 percent."
In the luxury department, Nissan’s Infiniti brand lifted sales by 10 percent—outpacing its nemesis, Lexus, by about 7 percent—and delivered 7,844 units last month. Noted Ben Poore, vice president of Infiniti Americas: “April marks the first anniversary of full monthly sales of the Infiniti JX, and customers remain very favorable to its exclusive features such as the world’s first back-up collision intervention system.
“In addition, we’re pleased that the Infiniti G, with its 328 hp and available intelligent all-wheel drive, continues to be one of the most popular sports sedans in America.”
As for the Nissan division’s April winners, they’re detailed below.
The Nissan brand alone saw eight vehicles garner sales jumps north of 24 percent:
Moving forward, according to Munoz: "We expect to have gained market share in April due to our strong retail performance, which we have full intention to continue through the summer months given the building momentum that we are seeing with Altima, Sentra and Pathfinder in particular."