Small cars are important to luxury automakers. They attract younger buyers who have tighter budgets, giving a car company the opportunity to turn someone into a loyal customer earlier in their lives. As their careers flourish and incomes grow, they’ll move up into more expensive and profitable vehicles.
Or so the theory goes. The new 2019 Mercedes-Benz A-Class is the latest small luxury car to vie for the attention of Millennials with extra money. Based on the automaker’s global front-wheel drive platform, the A-Class blends high style with a low price. Better yet, perhaps due to the curse of low expectations, it comes across as worth the price Mercedes is asking.