Why the 2013 Fiat 500e Matters:
Many car companies believe that the future of personal mobility is, at least in part, electrified. Personally, I prefer a hydrogen fuel-cell vehicle any day. In any case, electric vehicles (EVs) are available in increasing numbers, and for 2013, Fiat jumps into the game with the new 500e.
To carve out a specific niche within the EV marketplace, where the 2013 Fiat 500e will compete against the Chevrolet Spark EV, Honda Fit EV, Mitsubishi i-MiEV, Scion iQ EV, and Smart fortwo Electric Drive, Fiat plans to pitch the 2013 500e as one that is fun to drive in addition to emissions-free.
Does that matter? Time will tell, especially since most EVs are fun to drive, thanks to their super-low centers of gravity and instantaneous delivery of torque from the moment the driver gooses the, umm, gas.