The words aspirational and Corolla don’t often appear in the same sentence. No harm, no foul — that’s not been the Toyota Corolla’s mission during its four-plus decades of existence. Offering a winning combination of inexpensive and reliable transportation has helped the Corolla become the best-selling car of all time worldwide, surpassing Ford’s Model T and the Volkswagen Beetle along the way.
But in today’s SUV-crazy marketplace, the path to winning back buyers to the passenger car fold requires some new thinking: an aspirational Corolla. So for 2019, Toyota is rolling out a Corolla hatchback that's all-new from the ground up. It shares virtually nothing with the Corolla sedan or with the Corolla iM hatchback it replaces. It competes against five-door versions of the Honda Civic, Mazda3, Ford Focus, and Hyundai Elantra.