As Volkswagen attempts to recover from its diesel engine blues, American consumers wonder what to expect from the German automaker. A big push for electric vehicles is clearly underway, but VW won’t survive selling EVs and hybrids exclusively—not yet anyway.
That’s what makes the 2017 Volkswagen Golf Alltrack so intriguing. With a stylish exterior and adventure-ready hardware, the Alltrack shifts the conversation from emissions toward design and portfolio expansion. VW says dealers are practically begging for this car—not because U.S. consumers traditionally swoon for wagons, but because it's just plain fun.
A lifted bright red wagon won’t make Americans forget VW’s slights, but it may highlight the brand’s stated dedication to building its next generation of cars with passion, prudence, and purpose. As Volkswagen’s CEO, Hinrich J. Woebcken said, “Americans tend to give second chances.”