Nissan LEAF and Rogue Also Set November Volume Benchmarks
With higher growth than brands like Chevrolet, VW, Ford, Toyota, Honda and Hyundai—among others—the Nissan division enjoyed a 15.4 percent sales increase last month and set a new October volume record with 81,866 deliveries. With Nissan’s Infiniti luxury brand contributing 9,152 sales (+4.5 percent), the automaker as a whole also set a new high point for deliveries in the month, courtesy of 91,018 sales and a 14.2 percent advance.
Said Fred Diaz, divisional vice president, Sales and Marketing and Service and Parts, Nissan U.S.A.: "Nissan’s record October performance demonstrates that a Washington shutdown was not enough to shut down our sales momentum. With the all-new 2014 Rogue hitting dealer showrooms this month, we expect Nissan’s growth to continue to accelerate.”
On the other hand, the redesigned Rogue could be in for a particularly challenging case of sibling rivalry: Not only did the current model raise the sales bar by another 53.1 percent in the prior month, on an October-record 12,919 deliveries, but Nissan is going to keep it in production even after the all-new version debuts.
As for the rest of the Nissan family’s October sales performances …
Although momentum for the 2013 Nissan LEAF slowed slightly last month, it still joined the Rogue as the automaker’s other October record breaker, and it still earned a fairly robust 26.8 percent sales increase on 2,002 deliveries. But to put that into context, the car’s year-to-date pace, even after October, was up at 166 percent.
No caveats are required for the performance of the 2014 Nissan Sentra. One of the brand’s freshest products, the all-new compact delivered 8,399 units last month, which works out to a 49.3 percent improvement over sales in October 2012. Similarly, the 2014 Nissan Pathfinder continues to leverage its recent redesign into big sales, including a 90.4 percent sales jump last month that represented 5,793 deliveries.
October also saw an interesting turnaround for the more athletic players on the Nissan roster. With all numbers marking double-digit sales spikes over their year-to-date growth rates, the 2014 Nissan Juke recorded 3,328 sales, up 32.1 percent; the 2014 Nissan 370Z delivered 537 units and a 40.2 percent increase; and the 2014 Nissan GT-R exceeded the century mark with 111 sales (+29.1 percent).
Nissan’s noteworthy sales performers from October also included plenty of entries from the truck side of the ledger, like: