The secret to choosing between the 2018 Audi A7 and 2018 Porsche Panamera is to keep an unblinking eye on the costs. To be fair, this is not really a like-for-like comparison, because the Panamera is bigger and even more upmarket. So this match-up could be most useful to someone caught between stretching the budget to attain a Porsche or reining things in and getting something close for less outlay but still with glamor and guts.
We’re focusing on the entry-level Panamera because it’s closest to the A7 in price and power. If anyone wants to spend even more, they should head straight to the Porsche dealership. For the rest of us, let’s see how it all shakes out.