Genesis is a newcomer among the world’s luxury brands, and the G90 sedan is its flagship. Designed to compete against the top sedans from the likes of BMW, Mercedes-Benz, Audi, and Lexus, the G90 faces very difficult competition. But the Genesis brand has been quietly gaining accolade after accolade, giving the impression it can compete in this heady realm. This year alone, Genesis was the No. 1 brand in the prestigious J.D. Power Initial Quality Study and in the J.D. Power U.S. Automotive Performance, Execution and Layout study. In addition, AutoPacific named Genesis the top brand in its Vehicle Satisfaction Award rankings.
Winning those awards against the best of the world’s carmakers is not easy, and it indicates that Genesis, the luxury brand from Korean car manufacturer Hyundai, is on the right track. As the leader of the line, the G90 sedan gets a lot of the credit.