Mid-size pickups are hot this year, and Ford has chosen this moment to bring its popular Ranger model back after an eight-year hiatus. The new Ranger is all-American, built in Wayne, Michigan. Perhaps best of all, the 2019 Ranger is priced to offer affordable access to the important features that mid-size truck buyers need.
The 2019 Ranger enters a small but potent market segment. The 2019 Toyota Tacoma is the defending champion in this arena, but the Chevrolet Colorado has made a strong showing, especially with its tough ZR2 and Bison off-road special editions. The GMC Canyon is also a contender with its available turbodiesel engine. The Nissan Frontier leads in affordability, although it’s showing its age. Buyers looking for a non-traditional alternative truck may prefer the Honda Ridgeline. Finally, Jeep is entering the fray with the dramatic Gladiator pickup, based on the legendary Wrangler off-road vehicle. Let's go over how Ford plans to take on the world and win.