Why the 2014 Ford Fiesta Matters: Even as the subcompact segment has been seeing more and more attention from both automakers and shoppers, the current Ford Fiesta has faced some surprisingly stiff challenges here in the U.S. In fact, year-to-date sales have declined by a steep 22.6 percent through October, a month in which the Fiesta—with 3,991 sales—trailed the segment-leading Nissan Versa by 4,320 deliveries and was 1,506 units behind the No. 2 vehicle, the Chevy Sonic.
On the other hand, that actually represented some growing momentum for the Blue Oval’s entry, which did edge ahead of cars like the Honda Fit, FIAT 500 and Hyundai Accent in terms of October sales. With the 2014 Ford Fiesta, it will be time to consolidate those gains, and take aim at the Sonic. (It’s unlikely that anyone will catch the Versa as long as it remains the least-expensive new car in America.) Helping matters will be reduced competition—as a result of the recent Hyundai/Kia fuel-economy situation—and the chance for American hot-hatch aficionados to finally stop salivating over the Fiesta ST and actually own one.
Additionally, the freshened Fiesta will be a test case for Ford’s new I3 engine—the only one offered in a mainstream U.S. automobile—while also (it’s hoped) addressing customer issues with the company’s enhanced SYNC with MyFord Touch technology, another feature debuting on the new Fiesta.
The 2014 Ford Fiesta is expected to go on sale early next year with a price that’s still TBD at this point.