The Blue Oval’s first EV—the 2012 Ford Focus Electric—has edged yet a bit closer to reaching the marketplace, as Ford has now officially certified the first 67 dealers who will be able to sell the vehicle. The certification process was designed to ensure a smooth launch for what will be the most efficient five-seat car in America, and includes:
In addition, certified Focus Electric dealers will need to show their overall commitment to energy efficiency by going through a Ford “Go Green” Dealer Onsite Facility Assessment. This comprehensive analysis of a dealership’s energy usage helps facilities identify areas in which they can save costs and reduce their carbon footprints.
The initial Focus Electric dealers are located in the car’s premiere launch markets in New York, New Jersey and California, and they’re expected to begin selling the vehicle this spring. Ford plans to expand sales to 19 total markets by this summer, then offer the Focus Electric nationally before the end of the year.
“The amount of hard work and resources dealers put into becoming certified really is a testament to how excited they are, how excited customers are and how excited we are about electric vehicles, starting with Focus Electric,” said David Gutman, Ford’s field operations manager.
Here's a quick refresher course on what the Focus Electric will bring to customers: