Why the 2014 Rolls-Royce Wraith Matters: Despite keeping a stiff upper lip, the Rolls-Royce team has to be at least somewhat dismayed by the fairly high profile achieved in recent years by Bentley. Since the erstwhile siblings went their separate ways earlier this century, the latter has clearly caught on with a new, younger wave of luxury customers in a way the former hasn’t (at least here in the United States). Consider: Through the first quarter of 2013, Bentley has sold 574 units and lifted volume by 27.6 percent; Rolls has delivered 64 vehicles during that time, marking a 24.7 percent decrease.
Now, the 2014 Rolls-Royce Wraith isn’t going to be anything like a high-volume vehicle, and it will require a six-figure premium over its primary rival, the Bentley Continental GT, but it should inject a little excitement into a brand that continues to live down to its slightly stodgy reputation in today’s marketplace.
European pricing will begin at roughly 245,000 Euros—about $314,000 as of this morning—with the 2014 Rolls-Royce Wraith, which had its American premiere at the New York Auto Show, is expected to start haunting U.S. dealerships before the end of the year.