Zoom-Zoom is Mazda's brand message, and represents “the love of motion experienced as a child”. Mazda believes that a vehicle has to more than just transportation, that it should excite and delight customers and make an emotional connection with them, reminding them of some of the joys of youth. Zoom-Zoom vehicles are stylish and dynamic, and started with the RX-7, which was then followed by the Miata. Today the Zoom-Zoom vision is included in all of Mazda's vehicles.
Zoom-Zoom is also the name of Mazda's customer magazine, which contains news from Mazda and the Zoom-Zoom community. Mazda is hoping that the online magazine will help build a deeper relationship with its customers, and includes stories about road trips, the people behind Mazda's cars, and information on upcoming models. There is also a section for Zoom-Zoom moments, submitted by Mazda owners.