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2016 Volvo XC90 First Edition Models Sell Out

Only Took 47 Hours

William Maley
by William Maley
September 8, 2014
2016 volvo xc90 premiere

2016 volvo xc90 premiere

Last week, Volvo opened the order books on a very special 2016 XC90, appropriately dubbed the "First Edition." The limited edition XC90 features a unique Onyx Black exterior, a set of twenty-one inch wheels, and an interior lined with amber nappa and characoal leather, along with walnut trim. There are also unique numbered tread plates which list the model's build number, as well as a special badge on the tailgate. For engines, choices include either Volvo's T6 gas engine or D5 diesel engine (though buyers in the U.S. only recieved the T6 option). 

Within 47 hours of initial offer, Volvo announced that all 1,927 XC90 First Edition models were sold. Volvo also reported that most of the vehicles were reserved within one hour of the online ordering site luanching. During peak traffic, seven XC90 First Edition models were being sold each minute.

"The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collectors item in the future," said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.


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