When you say the word, Volvo, what comes to mind? Safe, conservative, premium, preppy family, quietly smart? Well, since none of those descriptions apply to the newly minted 2019 Volvo XC40, how about fun, colorful, innovative, high-tech, edgy? Welcome to the alternative language of Volvo communicating with Millennials.
And they’re doing more than just talking to this new audience when it comes to the now smallest SUV in the Volvo lineup. Volvo has checked off many boxes with its all-new XC40. While it mirrors its popular medium and large cousins - the XC60 and XC90 - in technology and safety options, the XC40 has its own unique list of advantages. Are they exclusive to a younger audience? No, but who doesn’t like space-efficiency and crafted styling in a small SUV? Volvo has nailed the sub-genre of a small SUV that’s fun to drive, well fitted together, and updated with not only technology on the inside, but a more modern way to own and drive a new car.