What would you do if the progress of time had gradually eroded your status as a leader in the one area of the market that you could call your own? Once known for its focus on safety and its commitment to advanced passenger protection technologies, Volvo has found itself increasingly crowded out of the high tech driver assistance and safety systems spotlight by a horde of premium brands doing their best to use these features to differentiate themselves against strikingly homogenous competition.
How has Volvo attempted to cope with its sudden loss of identity as the world's safety leader? There hasn't been one specific answer, as the company has withdrawn its once-vaunted wagons from North America, pushed development of its crossovers, and made a play for the near-luxury crowd with automobiles like the 2013 Volvo S60 T6 AWD R-Design. The latter has been hailed as the best sedan ever built by the Swedish automaker, but is it enough to turn the tide of apathy that has struck the once-proud marque and sway a new generation of buyers away from the likes of Audi and Acura?