The 2014 Volkswagen Touareg TDI was once a bit of an outlier on the mid-size SUV scene, a roomy people mover that featured a robust diesel drivetrain that balanced torque with efficiency in a way that was foreign to the more brutish domestics that once dominated the market. The worm has turned, however, and turbodiesel engines are joining the ranks of hybrid setups as marks of sophistication and frugality amongst the SUV set.
This places the 2014 Volkswagen Touareg TDI in a favorable position, because now in addition to being a very good family sport-utility vehicle it’s also more than a little fashionable. This is doubly true when considering the premium feel imparted by the Touareg TDI’s typically Volkswagen passenger compartment, a characteristic that sees it challenging luxury-oriented models like the Lexus RX and the Acura MDX for well-heeled clientele. Are SUV customers willing to spend top dollar on a vehicle that doesn’t wear a glitzy badge on its front grille – especially one that is priced much closer to its corporate sibling, the Porsche Cayenne, than would seem to be comfortable? VW seems determined to play chicken with status seekers until they see the light.