Volkswagen is all about increasing its market share in a bid to capture the title of ‘world’s largest automaker.’ A key component of this expansionist strategy is the ability to extend its tendrils into as many product niches as possible in order to lure in buyers seeking a vehicle that is the perfect fit for their particular lifestyle and needs.
The 2013 Volkswagen Beetle TDI represents the embodiment of the new VW, a design that has matured from its kitschy neo-classic roots into a legitimate contender for those who simply want a stylish compact coupe. The introduction of a turbodiesel drivetrain under its hood for 2013 gives VW three strong power plants with which to tempt potential buyers and further solidify its lead as the number one provider of affordable diesel cars in the United States.
The pursuit of mass-market appeal, however, has revealed some cracks in VW’s reputation for providing an upscale vehicle experience at a bargain price, as well as raised questions concerning the real world efficiency of its turbodiesel technology in cold weather climates. Facing down competitors such as the Hyundai Genesis Coupe, the Honda Civic Coupe, and a host of interesting hatchback options from Ford, Mazda, and even its VW Golf stable mate, the Beetle TDI is not a clear-cut choice for those who desire an economical daily driver.