The demand for small pickups continues to grow, and that’s brought out an increasing number of Toyota Tacoma competitors to consider. However, it’s unlikely any of them will outsell the Tacoma anytime soon. Toyota’s small truck has been No. 1 in the segment for more than a decade, thanks to a broad lineup of tough pickups. The Tacoma offers plenty of technology, too, starting with a comprehensive bundle of standard safety features.
But here’s the thing: Although they may not catch the Tacoma in terms of sales, many rivals have already caught up — and surpassed the Toyota — in other ways. The newest mid-size pickups can be better connected, provide more capability, and earn higher fuel-economy ratings. There are also some new names joining the crowd, including the very first Jeep pickup in more than 25 years.