The mid-size pickup truck market has some new contenders this year. Fresh trucks like the 2019 Ford Ranger and the 2020 Jeep Gladiator are now available for purchase. Each of these trucks brings something new to the segment, but they also have to fight the established trucks for customer approval. That’s a tall order, because brand loyalty among truck buyers is legendary.
The 2019 Toyota Tacoma is the undisputed sales leader for the mid-size truck segment. To challenge Toyota’s dominance, Jeep has just released the 2020 Gladiator as an entirely new kind of truck. While most trucks keep to the same traditional formula, the Gladiator breaks all the rules. Which is best — the Jeep Gladiator or Toyota Tacoma?