We’re writing this review of the 2017 Toyota Yaris iA exactly a year from the time Toyota announced it was killing off the Scion brand (February 2016); at that time, the iA was a brand-new Scion model, its first and only sedan. Most of Scion’s lineup, at the time of the brand’s shuttering, seemed like they’d be redundant once they were rebranded as Toyotas (per Toyota’s plan). The iA, though, seemed to make more sense than most of the others, especially once folded into the existing Yaris line.
Toyota’s always had a lot of models on its roster, and now that the company has completed the absorption and re-branding of all those Scions, dealerships must be awfully crowded. Ultimately, consumers will vote with their wallets, but time will tell if they think there are just too many similar choices. Let’s take a look at the 2017 Toyota Yaris iA, a subcompact sedan that isn’t entirely new, but is new to the Toyota lineup this year.