The sleek new 2012 Tesla Model S may not be earning much in the way of profits—yet—but it has won one of the first big prizes of the automotive awards season: AUTOMOBILE Magazine recently named the Tesla Model S its 2013 Automobile of the Year. And while the car’s incredible performance certainly helped matters, as did its 300-mile all-electric driving range, the publication also called out the “professionalism” of the Model S and noted the high levels of attention to detail that obviously went into building it.
“Winning AUTOMOBILE Magazine’s ‘Automobile of the Year’ award is an important milestone for Tesla because it underscores our goal to build a great car, not just a great electric car,” said Elon Musk, Tesla Motors co-founder and CEO. “Winning this award is great recognition of what we’ve accomplished as a company, and we’re thrilled to receive this endorsement from one of the industry’s most respected authorities.”
In addition, as a further example of the car’s breakthrough appeal, Time magazine added the Tesla Model S to its list of “Best Inventions of the Year.”
What’s all the hoopla about? Let’s take a look …