Subaru’s recent growth has been nothing short of tremendous. After years of moving a couple hundred thousand units annually, the Japanese automaker has surged to about 600K in sales. A 3X increase doesn’t just happen, of course. Subaru runs a tight ship—doubling down on its biggest markets and carefully updating its products to expand appeal.
American car buyers still think of Subaru sometime after Nissan, Toyota, and Honda have popped into their heads, but that may not be the case for long. With the introduction of its fifth-generation Impreza, Subaru is better prepared than ever to take on class leaders and earn mass-market respect.
Handsome styling, a frugal engine, cutting-edge safety technology, and an upscale interior push the 2017 Impreza into the spotlight. Our first impressions behind the wheel are staged on some of San Diego’s best driving roads, so prepare for a vigorous evaluation.