A lot of automakers are committed to being better corporate citizens nowadays, but how many have literally promised to achieve that goal? Well, there’s at least one. Subaru, with its “Love Promise,” is working to “show love and respect to all people at every interaction” they have with the brand. These efforts are having an impact in real life, too, as recognized by the Human Rights Campaign Foundation. This group recently honored Subaru’s dedication to the LGBTQ community with a third straight perfect score in the annual Corporate Equality Index.
Subaru also has charitable initiatives to support causes ranging from the Make-A-Wish Foundation to American Society for the Prevention of Cruelty to Animals (ASPCA). Of course, along with sharing the love, Subaru also is extremely interested in selling the cars. That’s why the brand generally leverages the Love Promise for sales programs, like the current one that benefits the Leukemia & Lymphoma Society.