Strategic Vision: Hyundai Is No. 1 for Total Value

Although Hyundai doesn’t play the value card today as much as it did in the past, the brand did bring a winning hand to Strategic Vision’s 2013 Total Value Awards. In fact, Hyundai was the top-rated brand in the industry in this year’s Total Value study, which looked to nearly 46,000 drivers for input about new-vehicle value in terms of both present and future expectations.

“Hyundai provides value that customers love with strong styling cues and interior appointments at a terrific price,” said Alexander Edwards, president of the influential automotive consultancy, while Mike O’Brien, vice president of Product and Corporate Planning for Hyundai, added that: “Awards like this from Strategic Vision reflect our hard work and commitment to customer satisfaction and value.”

Hyundai also had the highest-rated vehicle in the study—its 2014 Hyundai Equus flagship sedan—along with three other segment winners. On the other hand, it was Ford and Chevrolet that had the highest number of individual winners, with five each.

The full list of this year’s Strategic Vision Total Value Award winners:

• Chevrolet Spark—Micro Car
• Ford Fiesta, Chevy Cruze, Hyundai Elantra sedan (tie)—Small Car
• Ford Focus hatchback—Small Multi-Function Car
• Toyota Prius c—Small Alternative Powertrain Car
• Hyundai Sonata, Ford Fusion (tie)—Mid-Size Car
• VW Jetta SportWagen—Mid-Size Multi-Function Car
• Chevrolet Volt—Mid-Size Alternative Powertrain Car
• Ford Taurus, Dodge Charger (tie)—Full-Size Car
• Cadillac ATS, Lexus ES 350—Near-Luxury Car
• Hyundai Equus—Luxury Car
• Volvo XC70—Luxury Multi-Function Car
• Scion FR-S—Specialty Coupe
• Hyundai Genesis Coupe—Premium Coupe
• Mini Cooper Roadster—Standard Convertible
• Porsche Boxster—Premium Convertible/Roadster
• Toyota Tacoma—Standard Pickup
• Chevrolet Avalanche—Full-Size Pickup
• GMC Sierra HD—Heavy Duty Pickup
• Toyota FJ Cruiser—Entry SUV
• Mitsubishi Outlander Sport—Entry CUV
• Ford Explorer—Mid-Size SUV
• Chevrolet Traverse—Mid-Size CUV
• GMC Yukon XL—Full-Size Utility
• Cadillac SRX—Near-Luxury Utility
• Lincoln Navigator—Luxury SUV
• Porsche Cayenne—Luxury CUV
• Toyota Sienna—Minivan