It looks like Mopar is coming to Motown, and in a big way, too. The Chrysler Group will continue boosting the presence of its parts and aftercare division by introducing the Mopar-enabled Chrysler 200 Super S and Dodge Charger Redline at the upcoming North American International Auto Show in Detroit.
And while it’s no surprise to see tuned-up vehicles like these hit the show floor, Chrysler’s efforts to grow its Mopar business—both here and internationally—are something that will bear watching. As a quick reminder, 2011 certainly saw a lot of Mopar action: Here in the U.S., for example, highlights included Mopar’s introduction of its first goodies for the FIAT 500, the debut of the JK-8 pickup kit for the Jeep Wrangler Unlimited and a rebooted customer website; internationally, the Chrysler Group brought Mopar to the Frankfurt Motor Show in Germany, and then opened Mopar distribution centers to Shanghai and Dubai.
Chrysler also already has confirmed that the 200 Super S and Charger Redline are just a beginning for 2012. Mopar will go on to introduce a series of new products throughout the current auto show season.
Interestingly, forging a strong public identity for Mopar like this parallels the automaker’s new strategy with its SRT group, which is now a stand-alone brand of its own. Taking this tack could be a nice differentiator for the Chrysler Group, particularly considering the increasingly high levels of competition that now exist in the industry.
Now let’s get down to the ol’ nitty-gritty with this latest Mopar pair, shall we?