If your budget lets you shop for sedans under $40,000, you’re actually ahead of the game. The average transaction price for a new vehicle in 2018 is closer to $35,000. That means our $40K ceiling will cover some impressive rides.
With $40,000, you can afford relatively loaded mainstream cars, fun-to-drive sport sedans, and smaller models from the luxury brands. These choices then let you mix and match many different levels of technology, comfort, performance, and fuel economy. Also, here’s a special tip to help you get the most bang for your buck: Sometimes a car with a lower MSRP and a lot of options can be more satisfying than a high-end entry model that starts right at our pricing limit.