New car buyers were given an extra incentive today to make their next vehicle purchase a Toyota or a Scion as each brand announced two years of free maintenance on all vehicles. Called Toyota Care for the parent company and Scion Service Boost for the youth-oriented division, these two offerings provide additional peace of mind for new car shoppers considering automobiles from either marque.
Toyota is claiming that the addition of Toyota Care and Scion Service Boost across its entire lineup makes it the first 'full-line' brand to provide this particular perk. Previously, Toyota had offered a similar two-year free maintenance program as an incentive targeted at repeat buyers who already owned either a Toyota, Scion or Lexus automobile - an incentive that debuted in the spring season of 2010 and one that eventually expanded to include anyone who bought a vehicle wearing any of the three badges throughout the month of April, regardless of their past ownership history.
The new plan continues in the vein of the earlier incentive's 'no buyer turned away approach'? and comes with no special requirements or qualifications. All that is necessary is that the Toyota or Scion be purchased brand new. The free maintenance lasts for 24 months or 25,000 miles, whichever comes first, and is designed to cover all regularly scheduled factory maintenance items. This includes items such as all oil changes (including filters), any air filter changes that might be required, chassis lubrication, and a scheduled 19-point inspection. Vehicles purchased for commercial or fleet use are exempt from the program - most likely due to the harder use associated with this pattern of operation, and the and lower prices that traditionally go with these types of bulk sales.
Toyota and Scion owners will also benefit from free roadside assistance during the same two-year free maintenance period. Valid 24 hours a day, seven days a week, the service covers all of the standard roadside assistance bases, including tire changes in case of a flat, towing, locksmith services and battery jumps.
Traditionally, Toyota and its sub-brands enjoyed an unassailable reputation for quality and reliability. The recalls and negative media coverage of the past 18 months have eroded the company's previous image, and the desire to once again reassure consumers that it is safe to drive a Toyota undoubtedly played a role in the rollout of this particular incentive. There is as yet no word from the company as to when this particular offer might expire.