As an increasing number of auto brands attempt to attract young buyers via videogames, Scion is cutting right to the chase and providing a complimentary PlayStation Vita to each new Scion iQ buyer (through July 31, 2012, and while supplies last). Per Scion Vice President Jack Hollis, Sony’s handheld gaming system is a perfect premium for the sharply designed new city car: “Scion is very proud of the iQ’s intelligent and functional design. Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun."
Of course, Toyota’s innovative sub-brand is, in fact, also going the game route by offering MotorStorm RC—which features the iQ—as a free download for buyers. (Again, for a limited time.)