Not only is the 2016 Scion iA the first subcompact sedan from Toyota’s “youth” brand, it’s also a joint manufacturing project with Mazda. It’s based on the new (second) generation of Mazda2, but while that car will always be a hatchback in the United States’ market, the Scion iA will always be a sedan. And one shall never be the other, not on American soil at least.
Naturally, Scion would like younger people to buy its cars, but the iA could also appeal to more grown-up types perhaps looking to downsize yet still expecting modern features. In many ways, the iA represents a maturing of the brand.