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RAM Reviews

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One of the newest nameplates on the market today, the Ram brand is also (indirectly) one of the oldest. The truck division of Dodge was spun off into a separate brand in 2010 to become the Ram division of the Chrysler Group LLC.

For model year 2010, Ram was split away from Dodge to stand alone as its own model range, ostensibly to focus on “real truck buyers” after Chrysler had been purchased by the Italian automaker Fiat. Part of the new marketing strategy for Dodge was to reposition it with young, hip, urban buyers. There was concern having a line of trucks badged “Dodge” would be counterproductive to this.

The change also gave the truck division an opportunity to market itself as rugged, rural, and Middle American.  According to former Ram Division president Fred Diaz; "We needed to market as Ram so Dodge could have a different brand identity: hip, cool, young, and energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."

The Ram reviews you’ll find here are the product of detailed analysis of the engines, interior treatments, safety equipment, and honest evaluations by a skilled group of knowledgeable and dedicated professional automotive reviewers who examine every new car each year. To provide you with the most accurate data possible to inform your purchase decisions, these Ram reviews were produced thoroughly road testing each of the new Ram trucks you see reviewed here.

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