Meet the new face of luxury in America. Full-size pickups are America’s new luxury flagships. Forget for a moment that Fiat Chrysler sells a few thousand high-priced Alfa Romeo and Maserati cars and SUVs every year. The big-dollar machines that keep the lights on at America’s third-largest automaker are Ram pickups with sales more than a half-million strong in 2017. Sure they’re workhorses and have tremendous capability, but they’re also equipped with the latest comfort, convenience, infotainment tech and safety features. The 2019 RAM 1500 is royalty for the road.
For 2019, Ram is rolling out an all-new generation of pickups, starting with six 1500 models — Tradesman, Big Horn, Laramie, Rebel, Laramie Longhorn, and Limited — each with a distinct personality. Base prices range from $31,695 to $55,495, and that’s not including packages from the long list of extra-cost options.