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Pricing Slashed +$6,000 for 2014 Mitsubishi i-MiEV

Net Cost of EV Pioneer Falls to $15,495

Charles Krome
by Charles Krome
December 13, 2013

Coming off a month in which Mitsubishi sold a bare dozen units of its compact EV, the automaker is looking to goose sales by reducing the MSRP of the 2014 Mitsubishi i-MiEV by $6,150. With a new starting point of $22,995, the car is now the least expensive all-electric car in the country, and it's still eligible for the government's $7,500 tax credit for EV purchasers. That brings the net cost down to $15,495, and if you happen to live in a state like California, which offers an additional $2,500 in EV incentives, you could conceivably find your way into a 2014 Mitsubishi i-MiEV for just $12,995.

And while drastic price reductions have become the norm for the segment, a number of Mitsu's rivals launched their low-cost entries by reducing content. Such is not the case with the 2014 Mitsubishi i-MiEV, however. Despite its lowered price of admission, drivers will enjoy a higher level of standard features in the car, including:

  • Heated front seats and side-view mirrors
  • A CHAdeMO quick-charging port and charge-port lamp
  • Battery warming technology
  • Rear-door audio speakers
  • Upgraded cabin accents, like a leather-wrapped steering wheel and shift knob
  • A covered passenger-side vanity mirror
  • Front fog lights and daytime running lamps
  • Aluminum wheels
  • Blackout-style door-sash trim

On the other hand, there don't appear to be any changes in line for the powertrain of the 2014 Mitsubishi i-MiEV, which is expected to continue to offer an all-electric, zero-emissions.


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