Pop quiz: what's the cheapest model in the Porsche lineup? Most people would guess that it’s the Porsche Boxster roadster, but those in the know will answer that it's actually the Porsche Cayenne SUV. The 2013 Porsche Cayenne remains the most affordable automobile from the German automaker by the slim margin of $700, but don't let that fool you: this is a vehicle that offers a startling vast range of models that makes it relatively simple to quickly triple the entry-level edition's MSRP.
The fact that the 2013 Porsche Cayenne doesn't feature the same stratospheric price point as several of its siblings puts it in a unique market position - one that sees it facing off against a wider range of mid-size SUV rivals (Mercedes-Benz M-Class, BMW X5, Jeep Grand Cherokee) than might be expected. Fortunately for the Cayenne, it's been given the tools it needs to construct a compelling identity for itself and carve out its own niche in an increasingly crowded segment.