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One-off Fiat 500 Abarth Cabrio Featured in ESPN The Magazine

‘Body Paint’ Print Ad Complements ‘Body Issue’

Charles Krome
by Charles Krome
July 11, 2013

Following the old “a picture is worth a thousand words” strategy, let’s let this eye-popping image of a Fiat 500 Abarth Cabrio stand by itself. Well, almost.

I’ll just note that, as sharp-eyed viewers can tell, this isn’t actually a car. It’s more a living sculpture of a Fiat 500 Abarth Cabrio that’s been fashioned by carefully positioning a team of more than a dozen people into an Abarth-shaped mass. The image was created as part of a new print ad for ESPN The Magazine’s recently released Body Issue, which apparently has the same goal as the ad itself: Providing a chance for folks “to admire the vast potential of the human form.”

Or, as explained by Jason Stoicevich, Head of FIAT Brand North America: "We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio.

“The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

You also can check out a behind-the-scenes video on how the image came together by visiting: http://www.youtube.com/watch?v=WKe02Fq-Yzk.



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