Time was, you wanted a full-size pickup truck, you were limited to pretty much three choices; Chevrolet Silverado (AKA GMC Sierra), Dodge Ram (now known as RAM trucks), or Ford F-150. In fact, so thoroughly had import manufacturers invaded the American automotive marketplace at one point, the full-size pickup truck was all the domestic automakers had left to profit from.
With that in mind, you can imagine how the average American pickup truck buyer (you know, the ones who think Bruce Springsteen’s “Born In The U.S.A.” is a patriotic song) felt in 2004 when he (most are male) looked up and there was a full-size Japanese pickup truck on the scene. And while most people think of the all but unstoppable Toyota juggernaut when they envision invading Japanese autos, the first full-size Japanese pickup truck on the American market came from Nissan.
Yes, we know Toyota introduced Tundra in 2000 as its iteration of the full-size pickup, however the Tundra Toyota brought to market during the last year of the 20th century was in fact a slightly-larger-than-mid-size pickup. It wasn’t a genuine full-size pickup truck. The first Tundra to go truly full-size was introduced in 2007 — three years after the Titan had come to market.
And while ultimately Tundra went on to become more popular than Titan, here’s an interesting bit of trivia; approximately 25 percent of all Nissan Titans sold are registered in the south central part of the country, including that long held bastion of pickup truck domination — Texas. But lest ye despair, the truly patriotic among us can take solace in the fact that Titan is in fact homegrown as Nissan builds it in Canton, Miss.
There has been only one generation of the Titan offered since the truck was introduced.