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Fiat’s return to the American market hit another bump in the road recently when the car its executives thought would be the brand’s mainstay model ran afoul of Americans’ fascination with...
Fiat’s return to the American market after a multi-decade absence has not always gone smoothly. A big reason for that is Americans have moved away from small cars — and cars in general for...
In many cases, the smallest vehicles on the market are targeted at buyers who are shopping on a tight budget. Cars designed with that priority in mind are often functional but joyless,...
Perhaps recognizing that the original 500 was a bit too small to earn big business here in the United States, the FIAT brand decided to upsize the Cinquecento with cars like the 2017 FIAT...
The FIAT 500X is a new kind of automobile. The compact crossover offers owners the safety and security of an elevated driving position, added ground clearance and car-like handling. Often...
Matt Davis has the unique job of selling FIAT 500 models to the American market. As the head of marketing for FIAT's U.S. operations, Mr. Davis has his work cut out for him...
If you’re attracted to the FIAT 500, but the little Italian city car is just too dainty for your needs, there’s finally another option for buyers who need a little more...