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MSRP of 2014 VW Beetle GSR to Start under $30,000

Limited-edition Bug Boasts Retro Look, Modern Turbo Power

Charles Krome
by Charles Krome
July 19, 2013

Hoping to help build sales traction for the 2014 VW Beetle, Volkswagen has set the price for its limited-edition GSR model at $29,995 for examples fitted with a six-speed manual transmission, and $31,095 for models with a six-speed DSG dual-clutch automatic.

Both transmissions are connected to Volkswagen’s performance-oriented 4-cylinder turbo, now allowing drivers to extricate some 210 hp and 207 lb-ft. of torque from its 2.0 liters of displacement in the 2014 VW Beetle GSR. As a result, the car has the ability to sprint from 0-60 in 6.6 seconds, and sharp-eyed shoppers will note that that’s the exact same mark as for the VW Beetle R-Line. It makes the 2014 VW Beetle GSR a bit of a value play here, since it opens $140 below the price of the 2013 R-Line yet actually provides all of the same content, including R-Line bumpers and 19-inch Tornado-design aluminum-alloy wheels.

Also standard in the 2014 VW Beetle GSR:

  • Fender premium audio
  • A panoramic sunroof
  • VW’s RNS 315 navigation system
  • Keyless access with pushbutton start
  • Heated front seats
  • Bluetooth connectivity
  • A media device interface with iPod cable
  • LED daytime running lamps and license-plate lighting
  • Auxiliary instrumentation, with a boost gauge and a clock with stop-watch functionality

And while the new member of the lineup doesn’t wear an R-Line appearance upgrade, it does have its own exclusive look, both inside and out. The yellow/black color scheme is a throwback to the original VW Beetle GSR of the 1970s, which was named from the German words for yellow-black racer: Gelb Schwarzer Renner.

The 2014 VW Beetle GSR is expected in dealerships this fall in limited numbers, since only 3,500 units will be sold by Volkswagen globally.


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