With more than 100 improvements, the significantly refreshed 2016 Mitsubishi Outlander has a lot going for it. Yes, we know Mitsubishi just updated the seven-passenger compact crossover sport utility vehicle for the 2014 model year. That update still left some things to be desired. With this refresh, Mitsubishi’s engineering and product teams are trying to address those issues.
Quieter, smoother, arguably better looking, and less costly, Mitsubishi Motors has redoubled its efforts to see its Outlander flagship gain a more significant share of the market. They’ve worked hard at it too. In fact, so thorough is this product refresh; you’d be forgiven for looking at the 2016 Mitsubishi Outlander and seeing an all-new model.
However, while there are indeed significant differences, given the underlying platform is still the same, rather than declaring the Outlander an all-new model, we’re going with the phrase "significantly updated." With that said, the changes do transform the Outlander into a more premium feeling automobile all the way around.
It’s no secret Mitsubishi has been floundering of late sales-wise. If fault is to be found somewhere, in addition to a (shall we say?) less than dynamic product roster, the brand has also lacked a clear cut marketing strategy. Because of this, and the outstanding reputation of its Lancer Evolution model, people know Mitsubishi for the Evo (which is getting pretty old) and that’s about it.
Taking this into consideration, in addition to all of the improvements to the Outlander, Mitsubishi is also implementing a focused marketing effort to get the word out about its flagship model.