Mitsubishi might know something the rest of us don’t. With the Dow Jones Industrial Average generally climbing, the unemployment rate generally falling, and the U.S. generally recovering from a massive recession, it would seem a poor time to introduce an inexpensive mini-car like the 2014 Mitsubishi Mirage. But here’s the thing. More families are making less money than ever before, so while key economic factors look promising, the reality is that people remain under-worked and under-paid. In that context, a car wearing a base price tag of $13,790* and including a generous warranty might be a brilliant move.
To learn more about the 2014 Mirage and to see if it can compete head-to-head with other affordable models like the Chevy Spark ($12,995), the Ford Fiesta ($14,795), the Kia Rio ($14,400), and the Nissan Versa ($12,800), let alone slightly more expensive small cars like the FIAT 500 ($16,900), the Honda Fit ($16,215), the Hyundai Accent ($15,340), the Mazda 2 ($15,515), the Scion xD ($16,500), the Toyota Yaris ($15,240), I spent some time driving Mitsubishi’s latest model on the high-desert roads north of Los Angeles.
* All prices include the destination charge