Mazda's introduction of the all-new Mazda6 may have happened at an auto show in Russia but the global ad presenting the new sedan features two avant garde cellists from California.
Rushad Eggleston is a Carmel, California-born artist who trained at the renowned Berklee School of Music. Shanghai-born and San Diego-raised and USC-trained celllist, Tina Guo, completes the Mazda duet in the debut desert scene. The song of choice? The Kinks, "All Day and All of the Night."
Rushad Eggleston is a Grammy nominated artist who has played in several groups and is known for playing at both Burning Man and Magnolia Festival. His current project includes touring with Tornado Rider.
Tina Guo played with The Foo Fighters at the 2008 Grammy Awards and plays in a progressive metal band, Off the Deep End. Guo has also rocked a solo with the Battlestar Galactica Orchestra. Just "Google" that.
Mazda has taken the Takari Concept and its revolutionary SkyActiv® Technology and blended both into a sedan that is based on the "KODO" (Soul of Motion) design and is set to take the world on fire with gas-saving underpinnings and elegamt design. The 2014 Mazda6 is set to appear in Europe and the United States in early 2013.
"All Day and All of the Night" was the Kinks' fourth single, released in 1964, a full 50 years before the all-new 2014 Mazda6.
Both the song and the car seem so much more fresh with their new treatments.