For 2012, the successful Mazda3 lineup of compact sedans and hatchbacks is bringing with it two significant changes that could lead to equally significant sales gains: A lower MSRP and (much) higher available fuel-efficiency ratings. The price of admission to the Mazda3 family falls by $600 as compared to 2011, while the addition of Mazda’s breakthrough SkyActiv powertrain technologies lifts the highway fuel-economy mark of the Mazda3 i Touring sedan to 40 mpg.
“The Mazda3 is the core of the Mazda line-up and continues to be the standard by which all other compact cars are measured,” said Jim O’Sullivan, president and CEO, Mazda North America. “Because of the importance of this critical vehicle to Mazda sales success, we chose to debut our revolutionary SKYACTIV TECHNOLOGY in Mazda3, as well as bring the i SV model to market at a lower starting MSRP than the previous year.”
In addition, a number of styling upgrades have been applied to Mazda’s popular compact, including a revised front fascia and front grille opening on the outside, as well as new cloth seats in the cabin. Complete pricing information and other changes for the best-selling vehicle on the Mazda roster are as follows.