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March Auto Sales: Mercedes Marks Best First Quarter Ever

Brand Also Boasts Record March Sales

Charles Krome
by Charles Krome
April 4, 2013

Even as anticipation mounts for the next wave of fresh products from Mercedes-Benz, the brand has achieved a new high-water mark for March sales, with Mercedes-Benz USA (also including Sprinter commercial vans and Smart city cars) reaping the highest first-quarter sales total in the company’s history.

Significantly, it was the Mercedes-Benz C-Class that led the way for the brand, with 8,396 March sales that represented a 32.4 jump as compared to the same month last year. Perhaps more importantly, the C-Class put up that kind of performance while its archrival, the BMW 3-Series, was enduring a 10.5 percent decline. And on a quarterly basis, it’s worth noting that the Mercedes product has outsold the 3-Series by more than 2,000 units.

The company also realized strong performances at the other end of the spectrum, where the Mercedes-Benz S-Class—about to be succeeded by an all-new next-gen model—enjoyed a 24 percent surge in volume to deliver 1,216 units. Receiving plenty of sales attention as well from premium customers in March was the Mercedes-Benz SL-Class, which relied on a 790.5 percent volume increase to record 659 sales.

On the truckier side of the ledger, all three G model lines benefited from at least double-digit gains:

  • G-Class—250 sales, +184.1 percent
  • GL-Class—2,803 sales, +42.4 percent
  • GLK-Class—2,694 sales, +11.2 percent

The bottom line for the Mercedes-Benz brand in March: 24,646 sales and a 6.5 percent increase that was just ahead of the overall industry’s average growth rate last month.

"We're coming out of our highest first quarter on record—and that's before launching a single new product," said Steve Cannon, president and CEO of MBUSA. "With completely redesigned E-Class models arriving at dealerships, a next generation S-Class and a new entry point for the brand—the CLA—in the wings, we're looking at our strongest year on record."


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