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March Auto Sales: Fusion and Escape Big Winners For Ford

March Sales Increased 5.7 Percent

William Maley
by William Maley
April 5, 2013

Ford’s newest vehicles, the Escape crossover and Fusion midsize sedan, were the big champions this month as the two set all-time monthly sales records in March. The Fusion posted sales of 30,284 vehicles, setting a new monthly record. The Escape also set a new monthly record with sales of 28,934 vehicles, a 27.6 percent increase when compared to last March.

“Customers are buying our all-new Fusion and Escape in record numbers, and we are working harder than ever to keep pace with demand for these fuel-efficient vehicles,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.

Overall for the month of March, Ford sold 236,160 vehicles; an increase of 5.7 percent. Overall sales for the year stand at 582,584 vehicles, an increase of 12.4 percent. Cars saw 0.2 percent decrease, while trucks and crossovers/SUVs saw increases of 6 and 13.6 percent respectively. Lincoln is still not faring so well though. The month of March saw the brand drop 25.2 percent to 6,825 vehicles. All Lincoln models posting a loss in sales. Lincoln is hoping MKZ production coming back to full strength will help reverse this trend of losses. Here are some other details from Ford’s March Sales: Mustang sales saw a 15 percent drop this month, totaling 7,688 vehicles. Blame the cold weather. F-Series Trucks still the big seller in Ford’s lineup, posting sales of 67,513 for March Explorer posted best sales in March with 17,509 vehicles sold.


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