Almost every automaker starts out making economy cars. That’s because they’re easy to build and consumers don’t have to risk a lot of money on a brand they don’t yet trust. Over time, the new automaker builds a loyal following of customers and eventually starts to build more profitable luxury cars.
Most of the time, an automaker launches its luxury line with a new name. Honda, Toyota, and Nissan did this in the 1980s with the new Acura, Lexus, and Infiniti brands (respectively). Buyers who had learned to expect high quality and great value from the Japanese brands eagerly bought the new high-end products. Today, Japanese luxury brands are some of the most desirable vehicles on the market. To assist your decision process, here are 10 of Japan’s top luxury cars.