Time will tell if the Zephyr is up for that kind of pressure, but early glimpses look promising. This smart-looking sedan offers a classy design, a finely-crafted interior, a nice list of standard and optional features, and boasts a starting price that’s less than its main competitors. What the 2006 Lincoln Zephyr lacks is power and sporty handling, though those are afflictions also dealt with by the successful Lexus ES 330.
But those are outside forces. Ford Motor Company executives face an uphill battle as they attempt to convince the buying public that a $30,000 Zephyr is that much better than an $18,000 Ford Fusion or a $19,000 Mercury Milan. Yes, the Zephyr feels more luxurious, has a smoother ride, and offers more upscale features, but underneath it’s the same car, and in today’s market, $10,000 buys not only better seats but a better vehicle. Take Cadillac, for example – though its trucks are blinged Chevys, cars like the CTS and DTS are just two among a lineup that offers buyers rides distinct from their plebeian cousins.
The 2006 Lincoln Zephyr is a comfortable, attractive sedan, but one that’s nothing more than a tweaked Ford Fusion. And that, unfortunately, is not a car people are going to sing about.